Thanks to Esther Martinez for contributing this article to Arizona Foodie. Not only is she a food lover but she’s the Public Relations Manager at St. Vincent de Paul. We appreciate you taking the time and energy to tell this story!
Do you remember the first time you took a sip of a Four Peaks Brewing craft beer? Was it on a typically hot Arizona summer day, lounging poolside with a can of Four Peaks Peach Ale in your hand? Or perhaps it was during a happy hour after a long day at work, smiling as the bartender quickly pushed a tall cold glass of Kilt Lifter in your direction.
Everyone has their story of how they were introduced to Arizona’s beloved brewing company.
When AJ Montgomery, Director of Brand Management at Kitchen Sink Studios, Inc, first tried Four Peaks 8th St. Ale, he wasn’t much of a beer-drinker. Having only tried domestic beers beforehand, he thought perhaps he didn’t have a taste for beer. But then he took a sip of 8th St. Ale and was opened up to the realization that not all beers taste the same. He quickly fell down a rabbit hole of craft beer after this realization.
Which is why when he and the rest of his team at Kitchen Sink Studios, a full-service Phoenix-based creative branding agency, was approached by Four Peaks Brewing for a new partnership, he was beyond thrilled. The agency was hired earlier this summer to help share the brewery’s story beyond Arizona’s borders.
“Now that Four Peaks Brewing is expanding to a nationwide market, they’re in this area where they’ll be able to do more things and share more of their story. We at Kitchen Sink have been brought into it to tell more of their story, not change their face or their brand. They are still exactly who they’ve always been since they first opened in Tempe.”
Four Peaks Brewery originally opened in 1996 in an old creamery and warehouse on 8th Street in Tempe. It has long since become a local mainstay for not only nearby college students, but all residents who take great pride in locally-founded businesses and quality craft beer.
Last year, Four Peaks Brewing received an exciting opportunity to expand their market nationwide, but still want to remain true to who they are.
That’s where Kitchen Sink Studios steps in. With clients such as Chris Bianco, Frances, McFarlane Toys, Joyride and Windsor, this agency has a proven track record of being passionate about the community.
“Our team is thrilled to enable the established brand of Four Peaks with the capabilities of our agency. There’s a mutual goal to tell more of the client’s story and share more of the brand that we’ve all come to love. Great things are on the horizon for our hometown brewery,” said Nick Hower, president and founding partner of Kitchen Sink Studios.
And what it all comes down to is sharing the story — whether it’s the story of four passionate guys who saw potential in a business and building that had been overlooked for years or sharing the story of someone taking their first sip of a Four Peaks beer.
“It’s amazing how it’s always the beer for the moment. If I golf, I drink Peach Ale. When I go to the game I get 8th St. Ale. There’s the moment and there’s the perfect beer for that moment. And that’s what Four Peaks is,” says AJ.
“This is a really exciting step for Arizona. Because if you think about it, this is a thing that was done out of pure passion. The founders of Four Peaks didn’t get good enough and suddenly leave the state to Chicago, or for a more saturated market. They stayed here; they believed in the state. They created an exceptional product. And Kitchen Sink is excited to share this product and this story with the rest of the country. It’s a great moment for Arizona and to show what we’re capable of.”
Over the past several months, Kitchen Sink team members have been immersing themselves thoroughly in all things Four Peaks — the story, the brand, the beverage. They’re currently brainstorming and concepting innovative ways to share the history and culture of Four Peaks.
“You will soon be able to buy Four Peaks in the East Coast. If you come out to visit Arizona and experience the brewery, you can still experience that nostalgia back home. I like to say, ideally, if you’re visiting Arizona, there’s the Grand Canyon and there’s Four Peaks Brewing — the two must-sees,” says AJ.
So, if you’ve ever enjoyed a Four Peaks beverage, you are now part of their story, and you can take that experience with you wherever you go.
For more information about Four Peaks Brewery head to their website: https://www.fourpeaks.com